MAXWELL CAPITAL REALTY

Here at Ubertor, we are continuously looking on improving our customer experience. Hence we keep on searching for ways to develop and improve existing features that our client needs.Here are what we are working on behind the scenes Updated Ubertor Control PanelWe have updated the look of the Control Panel to a much sleeker look. We have also reorganized the dashboard to show you the most important details about your website as well as quick links for easy navigation.Updated Ubertor Control PanelImproved Website WizardGetting started on Ubertor has never been easy. We have now improved our onboarding processes and will get you started with using your new website as quickly as possible. Four Steps, it’s that easy to get started with Ubertor.Improved Website WizardAFC Builder RevampWe have improved our Auto-Filled Categories Builder and added more filters to cater to more searches. We have introduced a much more advanced one that allows you to add as many criteria as needed. You can even draw a polygon on a map so you can get down to specific area searches! AFC Builder RevampAdded “Email this Property” on AFC listingsA feature on regular listings was now added to the AFC listings. Now you can forward listings of interest to a friend or even yourself. Just provide your name, your email, the recipient’s email, and your message, and hit send! They will receive the info on the listing and a link to it straight to their inbox.“Email this Property” on AFC listingsFeatured Blog on the blog pageFeatured Blog on the blog pageHave a blog you want your clients to easily see?  You can now pin a Blog article on top of the rest! Just set it as “Featured” while editing it. Once published, it will be on top of all your current articles and will stay there unless replaced with a more recent one.Featured Image on Listing Auto BlogListing Auto Blog now has a Featured ImageWe have introduced featured images on blogs way back to add some oomph to the blog snippets on your blog page and widgets. Now we also added them to our auto-blog feature. Whenever you uploaded a new listing, set a listing now to sold, or added an open house, the auto-blog will instantly create an article for them and set the first image of the listing as its thumbnail. It will greatly help with the SEO of your website!If you need help setting up your Ubertor website, feel free to reach us at our Live Help and we’ll be happy to assist y...Click here to read more detail about 'Product Updates: Improved Website Wizard and more'

Here at Ubertor, we are continuously looking on improving our customer experience. Hence we keep on searching for ways to develop features that our client needs.Recently, we have improved the functionality of our widely used widget, the Featured Listing Widget.The widget is now also able to feature up to 12 listings and is supported by all themes, so you can showcase more on your pages.Before, you can only feature manually selected listings, but now, you can choose whether to show the handpicked listings, all active, or all sold.No listings to feature at the moment? Don’t worry, the widget now supports showing Office listings when you have no listing added to the selected status e.g. you feature Active listings but you have none at the moment.In line with that, we are also happy to unveil a new advanced widget: AFC Listings. Similar to Featured Listing, this also showcases listings on your pages but this time, it will show listings searched from your chosen filter or Auto Filled Categories (AFC).You can now select and show listings from specific areas, and sub-areas, under specific price ranges. This will surely boost your client’s confidence and place you as an authority in areas you are specialized in.Do note that these widgets, features, and property searches are only available to our supported Real Estate Boards.If you want to test or add any of these recent Advanced Widgets or need help setting your Ubertor website, feel free to reach us at our Live Help and we’ll be happy to assist y...Click here to read more detail about 'New on Ubertor: Featured Listing Widget Office/AFC Listings'

It is an exciting time here at Ubertor as we are continually looking to get our system pumped up with new features that our users will surely love. As you know, “every detail counts”. So In this round of feature announcements, we are focusing on a bunch of customization optimization we did recently.Rename and Organize your Property Details Feature TabsYep, we now allow our users to rename their tabs and arrange them as they please. That way, they could stay consistent with their brand voice and “call to action” wordings. A little boost to their brand consistency.Want to try this feature out? Chat with us and we’ll walk you through.More Options for your Brokerage LogosWith a lot of brokerages updating their logos, we find the need to catch up. So we have updated our roster with the latest versions of their brands. We have also added their variations so you could select the appropriate logo to fit your theme or color scheme while still following the brokerage’s branding guidelines.Got a more updated logo than what we have? Your brokerage not on the list? Let us know! We’re just one chat away.On-Page-Editor version 2.0 is almost finishedIn the fourth quarter of last year, we announced the beta launch of our On-Page-Editor version 2 (OPEv2). Since then we have received tons of helpful feedback from our beta-testers about the features and functionality that we have to work on. We have made adjustments and tweaks to make it better and easier for you to develop your website. And now, we are excited to announce that the OPEv2 is really close to being delivered. We just need to do some tweaks here and there.Eager to test it out and see what we got so far, before everyone else? Message us and we’ll set you up.—That’s all for now. There’s a lot in our pipeline and our roadmap is as exciting as ever. As always, if you have any questions, need assistance, or have some feature requests, please don’t hesitate to reach out. Our client service rock stars are on standby to assist you. We are available 9 am – 5 pm PST. You can also reach us via email at clientservices@ubertor.com, or phone at +1-604-264-19...Click here to read more detail about 'July 2021 Product Updates'

Benjamin Franklin supposedly once said, “If you fail to plan, you are planning to fail.” This is true, especially if you are trying to put your brand out on the wild internet. The goal of your brand is twofold. First, it helps distinguish your company, or products, from competitors. Second, your brand creates an impression on potential clients. Your brand is not just your logo. It’s the sum experience of every touchpoint your customer has with your products or services.Your website is only one factor in building your media brand on the Internet but you have to clearly identify your site’s role in the big picture. Do you want your site to serve as an extension of your traditional media outlet, like an online catalog as a backup for your in-person sales efforts, to stand on its own as a source of revenue or perhaps just another way to get your company’s name out there regardless of the income potential?You see, you can build a Real Estate website and promote it anytime. But how does your website fit into your company’s media brand strategy? If you don’t know, you’ll find it more difficult to have a successful website and your site could actually hurt you. Most brands fail because their web design has not allowed the consumer to distinguish them from their competitors.Here are some tips to get you started on building a brand strategy for your Real Estate website:1. Define Your Brand – Understand Your TouchpointsRemember that Branding is the sum experience of every touchpoint your customer has with your product and service, so it’s important you provide a consistent experience. There are many of these touchpoints that help define the kind of company you want to be and who you want to target. These touchpoints include: Personality (philosophy & messaging) Logos Colors Imagery Typography Textures Shapes Homepage designRemember, it’s the sum of these parts that make up your brand and how it connects with your customers so it has to be well thought out.2. Document Your Brand – Create A Style GuideIn branding, consistency is the key, which is why you need to document your touchpoints. That documentation is called a Brand Style Guide. The style guide will define the design direction for the creative team, and keep everyone on the same page across all your media channels. It should ensure that the design of your website is consistent with the design of your Facebook page, your displayed ads, the tone of your emails, and even your printed and video materials.Creating a Style Guide is one of the processes that our designers create in our Ubertor Custom Design Packages. That way, we can ensure the consistency of your brand both online and offline.3. Determine Your Website GoalsYou’re starting a website for a reason. What is it that you want the site to accomplish? You should know that your website is only one factor in building your media brand on the Internet so you have to clearly identify your site’s role in the big picture. Maybe your goal is to have a showcase of the properties you have already sold? Or to have a funnel and get more leads? Maybe you want to share some information and tips about home buying and selling and become an industry authority, or maybe a place for your customers to look for properties and compare listings.Whatever that goal might be, make sure that it is part of your marketing process so that you can have some sort of measurements on how effective the website is. It will also serve as a direction as to where do you want your visitors to go, and what do you want them to accomplish (user-journey). That way you can make adjustments to the website and align it with your goals.In our Custom Design packages, we make sure that your goal is clear before we begin the design process. We create a project brief by inquiring about brand preferences, as well as market positioning, and competitors. We make sure that we are on the same page about the design before we implement.4. Aim For Function Over Aesthetics – Target Usability and FunctionalityWeb Design is not just about how it looks, or how big is the logo, or how the color pops. Web Design is all about how you make your website work. However beautiful and stylish your website is, if it is not functional and unaligned with your brand goals, it is useless. It will just be a glorified online brochure.A functional website provides a system for your actual users to use and communicate with you. Examples of these functionalities are a blog, listing search, property lists, and custom forms to name a few. These functions will make your website usable and eventually decrease the bounce rate. It also places you as an expert in the field since your website is more than just some blurbs on the internet.(suggested read: Real Estate Website and IDX)Ubertor, as a content management system, has these features prebuilt. And we are continuing to add and develop more features. Recently, we have also released our ChatBots so that there will be someone to attend to the questions of your visitors even if you are not online.5. Optimize For SEOIf you want people to find your website, then you need to be thinking about how to design your website for the search engines as well as people (although people should always be a priority!). That means learning the basics of SEO and optimizing each of the pages on your website is imperative.(suggested read: Improve Real Estate Leads and Sales with SEO )Search engine optimization is a big topic, but to give you the short version, it includes:Performing keyword research to learn the terms your audience is using (and how competitive they are)Including relevant keywords in your URL structure, title tags, headings, image meta tags, and content copyAdding meta descriptions on every page on your websiteIncluding natural internal links on your web pages using relevant keywords in the anchor textUbertor, as a content management system, has this pre-built within our pages. In fact, we are so specialized on it that you even have direct access to the page’s meta title, meta keywords, and meta descriptions. These SEO features works seamlessly with our system. Other providers needed third-party plugins for this, which are sometimes faulty and ineffective.6. Develop A Social Media StrategyNowadays, people are mostly on social media. So most likely, your future clients are already there so why not drive traffic to your site through it. Create blogs about industry news and use social networking to keep readers coming back to your site for the latest info. Share links of your latest properties and upcoming open houses. Get site visitors through Twitter and boost your site’s awareness on Facebook to bring your site’s visitors back multiple times a day. Post gorgeous listing photos on Instagram and pin house design ideas on Pinterest. Again, your website is just one on your media avenue, so create a harmonious environment between media platforms for your brand strategy to work.(suggested read:Boost your Real Estate marketing with Social Media Hashtags)7. Measure Your TrafficLastly, measure your website’s performance. Use web analytics tools to track your site visitors’ habits as they work their way through your content.Where are they coming from? How long do they stay? Which pages did they leave? Monitoring these patterns provides you a clearer picture of what’s working on your website and what isn’t. If certain topics drive visitors to your site, you know you can increase clicks by giving users what they want.If you have other areas of your site that are practically ignored, you can decide if you want to alter the content or eliminate future coverage.Ubertor’s Custom Design package includes adding your Google Analytics code, free of charge. All you need to do is to sign-up for an analytics account. We also have an in-house SEO expert to give you clear information on how your website is doing and how you can improve.Next StepsWe have shared as much knowledge about building your online brand strategy, but you can get much more specific and relevant information by discussing your web design project with us. We *love* to talk about web projects and strategy. You can email us at clientservices@ubertor.com or call us directly at 1-604-264-1999, or chat with our live help. We are here to he...Click here to read more detail about 'Develop a Brand Strategy for Your Real Estate Website'

It’s no secret that Ubertor websites are designed for ease of setup and content updating.Whether it’s updating or uploading your listings and sales, or setting up a new website, you have several options when you’ve got a question that needs answering or a hand that needs holding.The services listed below are all FREE and included in your monthly fees.Welcome Calls:The best way to kick off your relationship with your new website is to get to know it a little better. A welcome call is offered to any client looking for a one-on-one conversation and walkthrough of the Ubertor Control Panel.Support – Knowledgebase:The Ubertor Help Desk includes a wealth of answers to Frequently Asked Questions, as well as a search tool so that you can quickly and easily find solutions and learn new tricks.Support – Chat:Available Monday to Friday from 9am to 5pm PST, our friendly chat agents are extraordinarily helpful, responsive and happy to assist.Support – Phone:Available Monday to Friday from 9am to 5pm PST, call 604.264.1999.You can also leave a voice mail and your call will be returned promptly.Support – Email:We know that sometimes a live chat or a phone call is not what you need. You can always send us an email (clientservices@ubertor.com) to get a friendly and thorough reply to your inquiry.Coaching Calls:Feeling a little more advanced and want to take your Ubertor knowledge to the next level? These one-on-one calls are tailor-made to answer your questions and guide you through the steps to achieve your website goals.We offer one paid service, which is… If you’re looking for a little virtual assistance, we also offer the low-cost done-for-you Ubertor Concierge Service for a very reasonable weekly price. Sometimes a little help makes all the difference.We strive to offer the highest level of support and responsiveness.Don’t hesitate to reach out if we can be of assistan...Click here to read more detail about 'Support, Training, Guidance – Ubertor specialists on hand'

We’ve been expecting youWe’re pumped about this one. We’ve turned a process that implied hours of tedious work and frustrating support emails into and easy-as-pie automated community search. Sayonara ironic manual autofill categories and hello automized community page.How it worksOur newest update is a software module that automatically pulls all active listings pertaining to a selected area and slots them into that area’s different neighbourhoods and communities. These listings will update automatically, so no need to worry about outdated information. You’ll also be able to update the search, i.e. add/remove areas anytime you want.With this simplified community search tool you can establish a broad search criteria based on area and property type. Select as many areas in within your board as you want, then select the type of properties you’ll want to display and presto!You’ll go from this:To this, in a matter of seconds: Here are some Übertor clients who are already using the community search on their real estate websites: Ben Gardecki and Tyler Giesbrcht. Pretty neat eh?So what’s the catch?Gotcha! There is no catch, this new feature is 100% FREE so if you’re interested in having it on your site simply give us a poke on live chat or shoot us an email to clientservices@ubertor.com and our tech team will turn on the module for you and you’ll be able to take over from there! We love feedback! Please let us know what you think.&nb...Click here to read more detail about 'NEW Feature: Simplified Community Search'

 Web pages and documents that come back from the dead? You better believe it!Have you logged into your control panel lately? Our new update is guaranteed to make your life easier. Zombie pages, is essentially the ability to bulk delete or purge pages, documents and listings from your Blog, Library, Pages & Listings tab. No more tedious single-item deleting or cluttered library. Simply select the items you want to remove by checking the box on the left and a Move to Trash option will automatically appear at the bottom of your screen, click it and voilà!  Conveniently, no files, listings or pages that you move to the trash will be permanently deleted, you can resurrect them (restore them) any time you want by click on the trash button on the top right of your screen, ticking the boxes of the relevant files and then either revive them or permanently delete them.  Our Zombie pages are just the beginning of several control panel updates we’ll be rolling out in the upcoming months. We’re constantly looking to improve user experience and customer satisfaction if you have any suggestions please let us know by commenting below or shooting us an email to clientservices@ubertor.c...Click here to read more detail about 'NEW FEATURE: Introducing Zombie Pages!'

The following post contains valuable information about a new tool that could revolutionize the way users search your site. Don’t miss out!Fun statistic:  Approximately 90% of home buyers search for their future homes online (it’s true, google it).  Because of this, a basic MLS home search simply doesn’t cut it anymore. You want a search tool that will not only increase traffic to your site but turn that traffic into new leads. This is what our new Internet Data Exchange Map Search is all about. For those who might not be familiar with IDX here’s a quick re-cap.Internet Data Exchange, most commonly referred to as IDX, is basically a comprehensive software solution that allows for real-time listing data to show on your real estate website directly from the MLS.In other words any and all listings that are on MLS can and will be found on your website. Neat!Not convinced yet? Here are 11 reasons why you should be getting this IDX Search Map on your Übertor site.1. Attain real-time results.2. Endless data base of listings in any given area- ideal for home buyers with a specific criteria in mind.3. Select from 3 different views! 2 Map Views and a Property List View.4. Increase online exposure5. Capture new leads- visitors are encouraged to build an account, save their favourite listings and view market statistics. This increases the odds of them coming back to your site and becoming a client!6. Broad and narrow search options, consistently accurate results. 7. Social media integration for every listing- allows you and your visitors to share listings online with the click of a button!8. Walkscore integration on every listing-  will let you know the walkabilty of any address. 9. Fully responsive and mobile friendly to search on the go!10. Seamlessly assimilates onto your site.11. Adjustable styling, can be modified to match your theme and branding.Like what you see and want to find out more?Click here to learn about how you can add this cool new feature onto your real estate website!&nb...Click here to read more detail about '11 Reasons Why You’ll Love Our NEW Feature: IDX Map Search!'